Meet MOTIVE
The People Behind the Mission.
MOTIVE isn't built by a marketing team.
It's built by three people who live it every day.
This is who we are and why we do what we do.
Why We Built MOTIVE.
We Built This Because We Needed It First.
MOTIVE didn't start as a business plan. It started as the answer to a question the three of us kept asking ourselves.
How do you actually live the life you were made for?
Not in theory. Not on a vision board. In real life. With real bills, real bodies, real failures, real faith.
We built MOTIVE because nothing else gave us the full picture. The training without the soul. The faith without the body. The wellness without the community. We needed all of it in one place. So we built it.
This is not a brand we are selling you. This is the life we are living. And we built it so you could live it with us.
Founder · The Voice of MOTIVE
Jason Roberts
Jason walked out of federal prison with $44 and gray sweats.
What he had left was his faith and the decision to rebuild.
Ten years of sobriety later he founded MOTIVE as a testimony to what is possible when a man refuses to stay where he fell.
He is the voice, the heart, and the foundation of everything you see here.
Co-Founder · The Eye of MOTIVE
Laura Beaver
Laura fought her way back from addiction and loss of identity through faith, honesty, and the kind of grit that doesn't make the highlight reel.
Today she captures the world MOTIVE lives in through her lens.
She is the eye of the brand and half of the story behind every road we travel.
Co-Founder · The Builder of MOTIVE
CJ Cloyes
CJ is the co-founder who turns vision into operation.
He carries the weight of building MOTIVE into something that lasts.
Strategy, structure, the work nobody sees.
He is the reason this brand has the foundation to grow.
What Binds Us
Three Stories. One Road.
Look at the three of us and you will see different paths.
But the road we are on now is the same.
Faith first.
Family second.
The work third.
Everything MOTIVE does comes from those three things in that order. It is the rule we hold ourselves to. It is the rule we hold each other to.
And it is the foundation everything else gets built on.
Questions Before You Get Started
MOTIVE is a belief system built around faith, recovery, discipline, and long-term personal growth. The brand exists to help people rebuild their lives physically, mentally, spiritually, and practically through consistent daily action.
Everything begins with one question: What’s Your MOTIVE?
MOTIVE began through Jason Roberts’ personal journey through addiction, recovery, and rebuilding his life. After years of substance abuse and eventually reaching rock bottom, he began rebuilding through faith, daily discipline, and a focus on health and wellness.
That process led to deeper research into nutrition, supplements, and the wellness industry, which eventually became the foundation for MOTIVE.
MOTIVE is built around a lifestyle first, not products first. The brand focuses on faith, discipline, education, and long-term health habits. The supplements are tools designed to support that lifestyle, not quick fixes or miracle solutions.
Education and real-life experience lead the brand before products do.
Yes. Faith in Jesus Christ is a foundational part of the brand’s identity. MOTIVE openly acknowledges its Christian foundation while focusing on encouraging people to rebuild their lives through faith, discipline, and purpose.
The goal is not to pressure belief, but to be transparent about the values that guide the brand.
MOTIVE is for people who want to improve their lives through daily discipline and better habits. Many people connect with the brand because they are rebuilding—physically, mentally, spiritually, or emotionally.
It resonates especially with people who value personal responsibility, faith, and long-term growth.
The wellness industry often promotes shortcuts. MOTIVE intentionally takes a slower, more honest approach focused on education and long-term habits. The goal is to help people understand how to support their health rather than chasing temporary solutions.
The belief is simple: real change comes from consistent action over time.
MOTIVE was built from lived experience rather than marketing trends. The brand is rooted in Jason’s personal journey through addiction, recovery, and rebuilding his life through faith, discipline, and health.
That experience shapes how the company approaches honesty, transparency, and product development.
MOTIVE Earth Superfoods is the wellness and supplement division of the MOTIVE ecosystem. These products exist to support the lifestyle the brand teaches by providing clean, research-backed supplements designed to help people stay consistent in their health routines.
They are meant to support healthy habits, not replace them.
The phrase reflects the core idea behind the brand: everyone is driven by something. MOTIVE encourages people to examine their reasons for change and commit to the daily work required to rebuild their lives with purpose.
It’s meant to challenge people to think about what truly drives them.
No. MOTIVE is built as a broader lifestyle mission focused on faith, recovery, discipline, and personal growth. The supplements are one part of that ecosystem designed to support people who are working toward healthier and more purposeful lives.